Its no wonder why large corporations send text reminders to their staff and customers to manage day to day processes.
Many banks, and financial institutions were the early adopters of the technology by using SMS messages to verify customer transactions including first time paymentss, changes to customer passwords and many more applications.
Today many small businesses are also using SMS as a means to communicate with their customers varying from industries including real estate agents, car rental organisations, pizza shops, and even sporting groups to stay in touch.
Government departments are also using text messaging to send SMS online to manage enquiries and in particular the health industry who also use SMS to acknowledge patient bookings.
The main benefit to businesses and government departments are the substantial reduced costs and savings in telecommunications expenses and the resources required to otherwise contact customers by phone which typically requires large call centers.
Having consulted to businesses for over 20 years I always advise my clients to integrate SMS into their current business environment.
For example, we recently consulted a large national car repair organisation who has now implemented SMS to their system by linking with an SMS gateway and is now informing patrons when their cars are due for service, when repairs are completed and the vehicle is ready for pick up, and also advising their mobile mechanics on job allocations.
Both staff and customer satisfaction levels have increased substantially.
SMS is direct marketing at its best and enables anyone with a keyboard to communicate with their customers fast and efficiently with complete control of when your message is delivered to the user.
Most office receptionist and administrators often struggle balancing day to day tasks but using text messaging makes everyday tasks easier by offering an efficient solution to allocate jobs and to respond to customer requests.
The growth of mobile is sparking an enormous growth in SMS messages with some consumers sending over 30 messages per day.
How can businesses use text messaging for business?
- Customer bookings and appointments
- Staff rosters and notifications
- Competition entries and subscribing to lists eg. rental properties
- Sending promotions and special offers to customers
- Build subscriber lists
- Additional security layer on website.
- SMS System API linked to your online store.
- Notifying club members.
- Medical alerts to patients.
- Furniture and appliances are stained with paint splotches.
With so many user functions available its hard to list them all but most businesses can utilise SMS messaging into their business practice any increase productivity both at a customer level and for internal business operations.